How To Use HALR’s Email Marketing [Guide]

Small Business Email Marketing Made Easy

Email marketing has become an essential tool for business ever since the introduction of the Internet to the world.

Our email module makes it easy for you to get started with email marketing (and marketing automation).

Email it’s not as shiny and sexy as Social Media, but email has a large reach, delivers your message directly, drives sales and email will be around forever.

First, some basic email housekeeping and rules to follow;

 Do Not Spam! 

What is Spam?

At its core, spam is unsolicited, irrelevant email, sent in bulk to a list of people.

Spam Law – HALR is required to enforce spam laws, not just because it’s a legal obligation, and not just because it’s the right thing to do.

A few key points of the law include:

• Never use deceptive headers, From names, reply-to addresses, or subject lines.
• Always provide an unsubscribe link.
• The unsubscribe link must work for at least 30 days after sending.
• You must include your physical mailing address.

What is CAN-SPAM?

(Controlling the Assault of Non-Solicited Pornography And Marketing) is an act that was passed in 2003.

USA: CAN-SPAM Act: A Compliance Guide for Business

EU: Directive on privacy and electronic communications

UK: Privacy and Electronic Communications Regulations 2003 and Data Protection Act 1998

Acceptable Use:

Subscribers have Explicitly opted in with you online. Each recipient subscribed to your list online and opted in for one or several types of mailings. Before adding new recipients to your contact list, you need to ensure that you have the proper permission for each and every recipient on your list.

Permission is required to send email newsletters or a similar emails series.

When having subscribers subscribe you must ensure that they know you will be sending them emails. You should also let them know how frequently they can expect to receive emails.

By having this information up front and easy for your subscribers to understand you can ensure lower bounce, un-subscription, and complaint rates.

Note: Spam negatively impacts deliverability rates, and we want to make sure your emails reach their recipients.

Guide Index

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