In is most basic form the Marketing Audit compares your website to 5 other websites. You decide who those 5 competitors are.
First, find out if your competition is really your competition!
So, before you get started digging into the nitty gritty details of what your competition is doing, it pays to start by checking your assumptions of who you consider being your competitors.
For example, a brick-and-mortar retail store thinks their competitors were X, Y, and Z – because they primarily compete with them in the brick-and-mortar world.
However, the online retailers that consistently show up at the top of search engine results for the queries they care about, are actually A, B, and C.
So it pays to do a little research now before you complete your top 5 competitor marketing audit.
Whilst you are looking who your competitors are – also note down their Facebook page, Twitter profile and LinkedIn profile. You’ll need this information later.
Here are two links that explain how to find out who your competitors are online