Marketing Audit [Overview]

In this article, we are going to cover a quick overview of the Marketing Audit tool.

 

  • 3 step process to perform the marketing audit
  • A quick highlight of the results

 

 

Get started

What you need:

  • Your top 5 competitor’s website URL
  • Your top 5 competitor’s social media profile URLs
  • Your top 5 competitor’s review sites

Once you know who your top 5 competitors are, from the main HALR dashboard click on MARKETING, select MARKETING AUDIT and click on NEXT

 

HALR-marketing-audit-selection

 

You are now on the Marketing Audit Dashboard.

 

Step 1: (of 3)

 

Enter the 5 competitor’s website URL’s in the fields provided – then click the NEXT button

 

HALR-marketing-audit-competitors-urls

 

Step 2: (of 3)

 

Next, to make an accurate comparison we need all your competitor’s social profiles that are available.

Use the drop-down menu to select the correct social page for each competitor. If none found – select NONE.

You can add a social URL manually should you need to. Select drop-down > Other

When you have done this for every competitor- click NEXT again

 

HALR-marketing-audit-competitors-social-media-pages

 

 

Step 3: (of 3)

 

This is the last step in this process and we are now looking for your competitors ‘reviews’ on Google, Yelp & Yellow Pages. Again, if no reviews are found – select NONE.

 

HALR-marketing-audit-competitor-review-pages

 

To complete and run the Competitor Marketing Audit click NEXT.

 

It will take up to 15 minutes for your report to be completed.

 

The results – overview

 

  • SEO Analysis
  • Google Business Page
  • Blog Analysis
  • Social Media Analysis
  • Bookmarks
  • Online Review

 

HALR-marketing-audit-find-results

 

 

  • SEO Analysis

 

HALR-marketing-audit-results-SEO

 

  • Google Business Page

 

HALR-marketing-audit-results-google-business

 

 

  • Blog Analysis

 

HALR-marketing-audit-results-blog

 

  • Social Media Analysis

 

HALR-marketing-audit-results-social-media

 

  • Bookmarks

 

HALR-marketing-audit-results-bookmarks

 

  • Online Review

 

HALR-marketing-audit-results-reviews

in Marketing Audit

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