[GUIDE]

HOW TO USE HALR TO CREATE YOUR

MARKETING PLAN 

Please Note:
This guide about the Marketing Plan will be updated regularly as we add features, make improvements and grow as a business, so please check back regularly, bookmark this page or put yourself on our mailing list so you don’t miss any of the updates.

 

Guide Index:

 

 

HALR-Marketing-Plan-Overview

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Every business needs a marketing plan.

 

As we’ve mentioned before Marketing is the key money maker in your business and without a solid marketing plan you are setting your business up for failure.

The marketing plan builder will ask you a series of questions about your business – a fair warning, it does get very detailed. But, not to worry, we build our marketing plan so that we not only ask all the right questions, but also provide you with multiple answers.

 

Think of it like a detailed multiple choice survey.

 

Once completed, the system automatically creates an actionable marketing plan for you!

Plus, the system creates a “to-do list” that you can tick off as you complete any important tasks or you can assign tasks to team members or freelancers.

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TO START

 

Log in to your main HALR dashboard and click on MARKETING -> select Marketing Plan

 

 

HALR-marketing-plan-selection

 

Each sections have detailed questions and we’ve included optional multi-choice answers whenever possible to guide you through the writing of your marketing plan.

We suggest that your marketing plan and strategy should cover one year.

For small companies, this is often the best way to think about marketing. Things change, people leave, markets evolve, and customers come and go.

You don’t have to complete the entire process in one session. You can save it and come back to it later and complete it in your own time. Once you’ve completed your marketing plan you can download it as a PDF, and if required, hand it to your team or Freelancer to implement it for you.

 

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THE MARKET ANALYSIS

 

Understanding how your market works and what customers want is vital. Market analysis & research help you identify where to focus your efforts and how to maintain a competitive edge. By completing this section, you will find out just what information you need to know about your potential customers.

 

 

HALR-Marketing-Plan-Analysis

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MARKETING MIX

 

The marketing mix is the set of controllable, tactical marketing tools that a business uses to produce a desired response from its target market. It consists of everything that a business can do to influence demand for its product. By profiling customers and determining goals and tactics, you can create a marketing mix that will help you succeed in building a strong customer base.

 

HALR-Marketing-Plan-Marketing-Mix

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YOUR BUSINESS WEBSITE ANALYSIS

 

Having a good performing website for your business is like having a salesperson who never sleeps or eats and doesn’t need a pay check. However, is it really working as hard for you as it could?

We look behind the design with our Website Health Check, which tells you how hard your site works and which areas could be improved. We don’t need any access details, just your web address. Our software will do the rest!

 

HALR-Marketing-Plan-Website-Checks

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YOUR MARKETING STRATEGY

 

A Marketing strategy includes all basic and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation, evaluation and selection of market-oriented strategies and therefore contributes to the goals of the company and its marketing objectives.

 

HALR-Marketing-Plan-Marketing-Strategy

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YOUR SALES STRATEGY

 

The only way to run a viable business is to generate income; without it, the business will cease to exist!

This is why having a clear sales strategy is key to the success of any business. Once you’ve completed this section we will add all your actionable items to your ‘To-Do List’.

 

HALR-Marketing-Plan-Sales

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THE RESULT / YOUR PLAN:

 

Once you’ve completed all 6 marketing sections we’ll compile this information for you into an easy to digest report. Part of that report will be actionable and can be automatically added to your To-Do List.

 

HALR-Marketing-Plan-Results-Sample

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Download A Sample Marketing Plan PDF -> click here

 

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RELATED HALR GUIDES:

Your complete guide to HALR 1
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how to use HALR's marketing audit module
how to use the email marketing module
How to Use HALR’s Landing Page Tool
How to Use HALR’s Opportunities Tool
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How To Use HALR for SEO, Visibility & Traffic